AKTUELL: Sweet moments, salty delights - quality that connects
Your partner for selected sweets, snack and pastry specialties
Discover new worlds of taste with us.
Commitment and reliability since 1989
Since our foundation, we have established ourselves as one of the leading direct importers of European snack and pastry specialties in Germany. Our modern warehouse covers an area of 6,000 square meters and is equipped with the capacity for 3,500 Euro pallets. This allows us to work efficiently with a wide range of renowned partners in the food trade. As an IFS-certified company, we guarantee the highest standards in logistics and quality.
Training & Career
Achieve your personal goals in a motivating
environment that values consistency and rewards commitment.
Realize your potential where tradition meets
inspiration and shared success is celebrated.
Us in number
years of experience
sqm warehouse area
producers
products
employees
Everything from a single source
Our services for you
Marketing
Creative campaigns and digital presence – we make brands tangible and products visible.
Logistics
Temperature-controlled warehouse and optimum processes – 6000 sqm, 3500 pallet spaces for smooth processes.
Distribution
Efficient routes and a wide reach – our large network moves products reliably from place to place.
Import
Country-specific specialties, locally available – for a versatile product range.
E-Commerce
Digital marketplace – our brand presence on sales channels such as amazon.de, kaufland.de, metro.de and our ”yourfood24.de” shop complete our online offering.
Brands
Great variety – manufacturer and own brands of renowned trading companies round off our broad portfolio.
Certified for our partners
“At AKTUELL, we live our passion for confectionery and baked goods and give special moments of pleasure every day. Internationally recognized standards ensure the highest quality and safety. Long-standing tradition meets comprehensive expertise for absolute reliability and transparency.”
Sarah Weick / Robin Ochmann / Oliver Angenendt
Aktuell Vertriebs GmbH Management
From Italy to international treats
Our diverse range
At AKTUELL, we take you on a culinary journey that ranges from traditional Italian snack and pastry specialties to selected international products.
Our Italian range, which includes items such as Belli Cantuccini and Gadeschi Amarettini and many other snack and pastry specialties typical of the country, is complemented by other products from France, Belgium and the Netherlands.
Our Italian brands
Our European brands
We at AKTUELL
Unique product variety
Italian classics and other European specialties - discover the variety.
Reliable logistics
On-time delivery, maximum availability - we keep the business running.
IFS-certified company
Highest standards, strictest controls - for products that impress.
Sustainability and responsibility
Energy efficiency, promoting the health of our employees, social action - these are important components of our corporate culture.
We are AKTUELL and fast
Our customers
Your questions, our answers
How can a partnership with AKTUELL increase manufacturers’ sales?
As a long-standing and experienced partner of the German food trade, new producers and their products can be integrated into AKTUELL’s existing distribution infrastructure. Both the stationary and digital sales channels can be served.
What distinguishes AKTUELL from other distributors?
Up to date and fast – this underlines our motivation to meet the challenges on the industrial and commercial side. Short distances and quick decisions in an agile, owner-managed company. Our own temperature-controlled warehouse with 6,000 sqm and over 3,500 Euro pallet spaces with low overhead costs. Our many years of experience and specialization in Italian confectionery and baked goods as well as selected international brands set us apart from other distributors. We attach great importance to quality, sustainability and maintaining long-term partnerships in order to grow together.
How does AKTUELL ensure product quality?
As an IFS-certified company, the quality and safety of the products we sell are our top priority. This begins with the selection of producers. AKTUELL works exclusively with quality-oriented and highly efficient production companies.
On which sales channels are products made visible?
Our customers include all renowned companies in the German food trade. Our products can be found in supermarkets, wholesalers and drugstores as well as on numerous digital marketplaces such as Amazon.de & Metro.de. Our own online store “yourfood24.de” rounds off the wide range of sales channels where our products can be found.
How does AKTUELL support new partners entering the market?
Many years of experience in the snack and pastry sector, numerous close contacts with decision-makers in the trade and an existing infrastructure guarantee competent and promising support for the market entry of new companies and products. AKTUELL has its own purchasing, sales and quality department, a finance and accounting department and a warehousing and order picking department, which can provide additional support for the market entry of new partners. Cooperation with leading market research companies is also possible in order to develop more targeted strategies for the German market.
What marketing support does AKTUELL offer?
Cooperation with industry-specific advertising agencies and leading suppliers in the packaging industry for marketing support tools is an essential part of this support. However, the opportunity to participate and exhibit products at trade fairs organized by our retail partners and the International Sweets and Biscuits Fair (ISM) also plays an important role.
How soon can a market launch be expected?
The time to market can vary depending on the product category and market conditions. If it is a finished product, the market launch can take place within a few weeks. However, the joint development of a retailer’s own brand can also take 6-10 months.